Privacy Policy

Privacy Policy

Effective Date: 2/27/25

Ferguson Farms ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit, create an account, or make a purchase at https://fergusonfarms.farm ("our website").

1. Consent

By using our website, submitting forms, or creating an account, you acknowledge that you have read and agree to this Privacy Policy. We provide a clear link to this policy next to any form requesting personal information.

2. Personal Information We Collect

a. Information You Provide

We collect personal data to enhance your shopping experience, ensure secure transactions, and provide tailored customer service.

Account Creation: Name, email, and zip code to check delivery eligibility.
Checkout & Orders: Full name, shipping/billing address, phone number, and order details for accurate fulfillment and delivery.
Payment Information: Last four digits, card brand, expiration date, and billing details (processed securely through Stripe – we never store full card numbers).
Newsletter & Promotions: Email and zip code for tailored offers and product updates.
Pickup Proposals: Contact details and location data to help us establish convenient pickup spots.
b. Automatically Collected Information

We collect technical data to improve website performance and personalize your experience:

Device & Browser Data: IP address, device type, browser version, and operating system.
Cookies & Tracking Tools: Google Analytics and Facebook Pixel help us understand how visitors navigate our website and optimize our marketing.
3. How We Use Your Personal Information

We use your data for:✔ Order Processing: Secure transactions, shipping, and invoicing.✔ Customer Support: Order updates, issue resolution, and personalized assistance.✔ Security & Fraud Prevention: Monitoring transactions for suspicious activity.✔ Marketing & Personalization: Sending promotions, recommendations, and relevant updates.

4. How We Securely Process Payments

All payment transactions are handled by Stripe, a leading PCI-compliant payment processor. We do not store full credit card details—only the last four digits, card brand, and expiration date.📌 Stripe’s Privacy Policy: https://stripe.com/privacy

5. Cookies & Tracking Technologies

We use cookies and tracking tools to optimize website performance and provide personalized experiences:

Google Analytics: Tracks user behavior for website improvements.
Facebook Pixel: Helps deliver relevant ads based on site activity.
Essential Cookies: Maintain session data and user preferences.
📌 Manage Cookie Preferences: You can adjust your browser settings to block or delete cookies at any time.

6. Data Sharing & Third-Party Services

We never sell your data. However, we may share limited information with trusted partners to operate our business:

🔹 E-commerce & Fulfillment: [GrazeCart] manages our online store and logistics.🔹 Email Marketing & Communications: [Drip] enables personalized email engagement.🔹 Analytics & Ad Targeting: Google Analytics and Facebook Pixel enhance site experience and ad effectiveness.🔹 Legal Compliance: We may disclose information if required by law (e.g., court orders or government regulations).

📌 Opt-Out of Targeted Ads & Analytics:

Google Analytics: https://tools.google.com/dlpage/gaoptout
Facebook Ads: https://www.facebook.com/settings/?tab=ads
7. Your Privacy Rights

a. General Rights

Access & Correction: Request a copy of your data or update your personal information.
Marketing Preferences: Unsubscribe from promotional emails anytime using the link in our emails.
b. Additional Rights for European Residents (GDPR)

If you reside in the EU, you have the right to:✔ Request access to your personal data.✔ Request deletion ("right to be forgotten").✔ Restrict processing of your data.✔ Object to automated decision-making.

📌 To exercise your rights, contact: support@fergusonfarms.farm

8. Data Retention Policy

We store your information only as long as necessary for legal, business, and operational purposes. If you request deletion, we will securely remove your data unless retention is required for legal reasons.

9. How to Request Data Deletion

📧 Email support@fergusonfarms.farm with your request.

10. Do Not Track (DNT) & Location Data

We do not respond to "Do Not Track" (DNT) signals but allow cookie management settings in your browser. If you provide a zip code, we may extract location details to enhance your shopping experience.

11. Policy Updates & Changes

We may update this Privacy Policy to reflect operational or legal changes. Any updates will be posted on our website, and significant changes will be communicated via email.

12. Contact Information

For privacy-related inquiries, contact:📍 Ferguson Farms📧 Email: support@fergusonfarms.farm