Privacy Policy

This Privacy Policy describes how fergusonfarms.farm (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

This privacy policy describes how your personal information is collected, used, and shared when you visit, create an account, make a purchase, or submit any other forms on https://fergusonfarms.farm (“our website”)



CONSENT: We will provide a link to this policy clearly visible next to any form where we ask for your personal data and consider your submission of those forms as an acknowledgment that you read this policy and agree to let us use your data in the way described in this policy.

Collecting personal data is required to create an account, place orders, and use certain aspects of our website.



PERSONAL INFORMATION WE COLLECT When you create an account we will collect your first and last name, email address, and zip code. We will refer to this as “Personal Information.” We do this so we can find the closest pickup location and check if we offer home delivery in your zip code area. We consider your completion of creating an account as consent that we can send you marketing emails regarding our products and services that we think will be of interest to you. We will provide you with a way to unsubscribe from all marketing emails by including a link at the bottom of each email.

During checkout we will collect your street address, city, state, zip code, country, and phone number. We will refer to this as “Order Information.” We do this so we know where to ship your order, and if we need to contact you by email or phone regarding your order or account. We will not use your phone number for marketing purposes, only to contact you about your order or account.

During checkout, we will also require you to provide a credit card. We do not collect your card number or card security code. We only collect and store the last four digits of your card number, the card brand, the cardholder's name, expiration date, and billing address. We do this so we can provide you with details on what cards you have provided and are using to pay for a particular order. See the section below titled “HOW DO WE PROCESS CREDIT CARD DATA?” to learn more about how your card data is processed.

When signing up for our newsletter will collect your email and in some cases your zip code. We do this so we can send you our weekly newsletter and other marketing emails we think you will find interesting. We may use your zip code to provide more targeted emails that pertain to news and location announcements related to your area. Note: from your zip code we can extract your city, state, and country.

When submitting a pickup proposal we will collect your first and last name, street address, city, state, zip, country, email address, and phone number. We do this to help us learn where we can start new pickup locations.



HOW DO WE USE YOUR PERSONAL INFORMATION?: We use the Order Information that we collect generally to fulfill any orders placed through our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.



HOW DO WE PROCESS CREDIT CARD DATA?: When you initially provide or update your payment information, we transmit it via an encrypted connection to our payment processor Stripe (stripe.com). Your credit card data never touches our servers and your full card number and security code are never saved on our servers. When Stripe saves your card, they send us a unique ID for that card that we save in our database. When we charge your credit card we send a request to Stripe including the amount to charge and the ID of the card that should be charged. Stripe will then issue the charge on our behalf.

Stripe uses and processes your payment information in accordance with Stripe’s Privacy Policy: https://stripe.com/privacyWe do not store your payment information, other than card brand, last four digits of your card number, cardholder name, expiration date, and billing address.



COOKIES: When you use and access our website, we may place a number of cookie files in your web browser. We use cookies for the following purposes: to maintain session data, to provide analytics, to store your preferences, and to enable advertisement delivery including behavioral advertising.

We use Google Analytics and Cookies to improve our service, the user experience, and for analyzing how our website is used. Google Analytics will collect your IP address to track your approximate location. Other information collected by Google Analytics is mostly anonymous traffic data including browser information, device information, and language. This information is used to provide an overview of how people are accessing and using our website. We might use your data to automate decisions such as presenting you with targeted messages based on the website that referred you to our website.



SHARING YOUR PERSONAL INFORMATION: We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use GrazeCart to power our online store--you can read more about how GrazeCart uses your Personal Information here:  https://grazecart.com/privacy-... also use Google Analytics to help us understand how our customers use our website--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en... can also opt-out of Google Analytics here:  https://tools.google.com/dlpag... use the Facebook Pixel to track what pages you view on our website, the purchases you make, and when you add your payment information (your payment information is never sent to Facebook, we simply track yes or no that you added it.) We use this information in Facebook Pixel to send you targeted advertisements on Facebook’s platforms. We may also use the information to track trends in purchasing habits and to build an advertising profile for you.

If you have created an account and are logged in to our website, the personal data we send to Facebook includes first and last name, email address, city, state, zip code. We provide Facebook with this data to improve the accuracy of the Facebook Pixel.

You can opt-out of Facebook ad targeting here: https://www.facebook.com/settings/?tab=ads

We use Drip to track events you perform on our website. The events we track include: creating your account, adding items to your cart, starting checkout, completing checkout, canceling an order, joining our newsletter, submitting a pickup proposal, visiting a page, and clicking a link in an email. We use this information to send you targeted marketing emails about or products and services. We will provide an unsubscribe link in all marketing emails so you can easily opt out of receiving them.

You can opt-out of all email marketing from Drip here: https://www.getdrip.com/forms/486482293/submissions/new

Your personal data we send to Drip includes: first and last name, email address, city, state, zip code, country, and phone number.

We may use Leadpages to collect your consent to be enrolled in a specific email marketing campaign. The only personal data we collect and share with Leadpages is your email address and in some cases your zip code. View Leadpages Privacy Policy

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.



DO NOT TRACK: Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.



GEOCODING: We will use the zip code you provide to extract the latitude, longitude, city, state, and country. We do this to save you from having to enter your city, state, and zip code when creating an account, and to help us find your closest pickup location.



DATA RETENTIONWe will store your data indefinitely until you request us to delete your data.



WHO DO I CONTACT? If you have any questions about how we collect, handle, or share your data, you can contact Mike Ferguson (support@fergusonfarms.farm)



HOW CAN I DELETE MY DATA? At any time you can contact us to request all of your personal information we have saved be deleted. To contact us please send an email to Mike Ferguson at support@fergusonfarms.farm or call us at 813-658-8401


CHANGES: We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.



YOUR RIGHTS: If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through our website), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.